INDIVISA is a women’s‑football-focused media brand launched by FootballCo that covers the full spectrum of the game - from grassroots to elite level - and connects fans with stories, culture, and community around women’s football.
As the lead UI/UX designer for the website, I tackled several key challenges: crafting a flexible editorial system to handle diverse content formats (features, video, social shorts), designing an identity and visual hierarchy that reinforce empowerment and inclusivity, and ensuring seamless user experience across devices while collaborating closely with developers to balance brand ambition, performance constraints and real‑time updates.
Home Page
The homepage was designed to immediately engage fans with dynamic coverage of women’s football, blending editorial storytelling, live updates, and multimedia content. Key sections include featured articles, trending stories, video highlights, and spotlight features on players and teams, each organized with a clear hierarchy to guide user attention.
Interactive modules such as live match updates and social content ensure the homepage remains vibrant and timely, while the overall layout balances readability, visual appeal, and ease of navigation across devices.
Article Page
The article pages were designed to highlight storytelling while accommodating a variety of content types, including text, images, video highlights, and social embeds. One of the main challenges was creating a modular layout that could adapt to different article formats without compromising readability or visual consistency.
Supporting elements such as related stories and author information were carefully integrated to enhance engagement while keeping the user focused on the main content.
We also added a slider showcasing upcoming NWSL matches, featuring cards with club logos, match dates and kick-off times, and broadcast providers.
Score Page
The score pages were designed to provide fans with real-time and completed match information in a clear, easily scannable format.
We used visual cues such as color accents to differentiate live matches from finished games, helping users quickly identify match status. Each match card displays key details including teams, kick-off times, and broadcast providers.
Match Page
Form Section, highlighting recent team results and trends.
Head to Head Section, displaying historical matchups between the two teams.
Key Events, presenting live or completed match incidents such as goals, cards, and substitutions.
Each section was designed for clarity and quick readability, ensuring users can access detailed insights without feeling overwhelmed.
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